Digital marketers make the most out of every opportunity through internet on how they can promote their ventures, building networks and connections, establishing relationships from other groups, and to help the, find potential customers to cater. One of the platforms that they frequently use is Youtube.
From being the stepping stone to become “viral” seeing as another source of fame, personal venture (take Justin Bieber, for example) and a channel to share advices and a source of releasing stress for others, Youtube has various offers for its users for whatever purpose they have. With its billions of users and its features, this social media platform got its reputation of being one of the best ways to disseminate messages, and for the digital marketing’s perspective, to promote and advertise their brands.
Youtube is really one of the best platforms despite of its more efforts to provide more and better features especially for the business world. But for the meantime, learn to use and utilize its present structures in order to put your venture into the next and higher level of leads in that particular industry. In addition, there are other marketing strategies that you can utilize to get the best in your brand.
So, how can every marketer can maximize the opportunities with Youtube and gain more leads for your business or brand:
- Give importance to the content by optimizing it.
The content is the first thing to give attention to gain leads in Youtube. However, just like in others, first things are always the hardest, and if you are unsure what and how to start, follow these three rules to guide you:
- Give reliable information to your viewers,
- Provide answers especially to frequently asked questions (FAQ), and;
- Emphasize the call for actions.
Another way in making the best content is to choose keywords that are applicable and related to your field and incorporate them to the video title and description. This can be a great help because it can make your video more visible since sites like Google and Bing can file your videos.
- Make the most out of Youtube cards.
Youtube cards are the interactive cards present usually at the end part of Youtube videos that encourages to click other related videos.
There are various reasons why it is good to use these aside from asking the watchers to click other videos. These cards can ask them to answer a particular poll, lead them to a landing page.
You can also enjoy this feature to fully promote your video, and you can use for as many as five Youtube cards throughout the running time of the video. This way, you can instruct your watchers a call to action to a specific target that you are aiming for.
3.Put some content cards.
Like the Youtube cards, content cards appear as an icon, but they are usually found at the top right of the video. Once click, the card will drop down and unveil the related video which can be seen on the same channel.
- You can use end screens to promote landing pages.
End screens work just like the early mentioned Youtube and content cards. However, it has a wider dynamic because these just not encourage the watchers something that’s a call to action, but it also provide guidance to an important landing page, action to subscribe for your channel, or any kinds of usual promotions. In addition, you can also put some verbal cues like “hit like and subscribe” for a clearer instruction to your audience.
- Be organized with your contents by making these into playlists
If you already have more than one content video, organizing it to become a single playlist is another good strategy to get more leads. There is “add to playlist” option in every video once it was uploaded. Doing this makes searching related contents easier to do.
- Do not forget to respond and encourage comments to your audience.
Another good thing about Youtube videos is that it offers interaction between the video uploader and his audience by the comments section located at the bottom of the video. Take note, however, that placing and asking for your audience’s comments should not be happen anytime you feel like doing it. There is always an appropriate time and manner in engaging yourself from these comments and responses.Timeliness reflects how active and dedicated you are on what you are doing and promoting. Moreover, it creates an impression that you are that genuine in responding and offering assistance to them, if needed.
- Tie-up with influencers.
Influencers are those individuals with an impressive engagement rate in advocating their respective brands or ventures. Use the opportunity to connect and make partners with these brand advocates and niche promoters. Doing this can surely be a great step in additional reach point to your brand.
- Share your videos to more and different channels.
Most of the time, video uploaders forget or even neglect to repost their posted videos to other channels. To prevent this to happen, share your video content across all your other channels as soon as it gets posted. This will help you to attain the maximum reach of every video you upload. Other ways to reach a wider channel is by encouraging the audience to share your video, tag brands or other businesses that is related to your brandand use marketing automation which will aid you to keep your calendar always in order.
- Create or promote advertisements.
Nowadays, various agencies and brand are always on the look for creative and innovating ways to promote and advertise without being dominative.Creation and even promotion advertisements will somehow make your video visible which can give your content more possibilities to gain more leads.
- Take note of the proper timing in posting your content videos too.
Just like in posting comments, timing is also an essential factor in uploading your videos. It depends on your time and even location when posting, also there are set of general guidelines that should be adhered especially in posting your Youtube videos.
With research and understanding how it works, Youtube guarantees that it can cater every business, from tutorial, full advertisements and even webinar. The possibilities seem to become endless with Youtube, but there are marketers who had little generated sales and leads and one of its reasons is the inability to study about which makes them commit mistakes that they should avoid beforehand. For those who want to download youtube, you can have a look at youtube video downloader hd