Instagram Analytics will help you to look at your Instagram numbers more precisely. You will be able to keep a track of the likes, comments, shares, unfollows and other metrics. This will help you in different purposes and at different times.
All these will help you to know about your follower growth on a month to month basis and determine whether or not you need to buy real Instagram likes or is your marketing strategy on Instagram is good enough to get more free likes, comments and shares.
If you have never used this tool and not explored these figures and data, now is the time to do it and get it right. This will help you to stay competitive and have that much needed advantage over your competitors.
The good thing about Instagram analytics is that by looking at the reports it provides will ensure that you know:
- How the platform is operating
- How your strategy is paying off, if at all and
- Know the areas that needs development so that your business grows and improves.
In short this is a powerful tool that will help you to refine your overall marketing strategy and thrive on this highly populated and competitive social platform.
Reasons to use it
To start with, you must first know whey exactly you should use Instagram Analytics.This will help you to understand things in a much better way.
Well with millions of business accounts and an equally large number of Instagram followers all over the world, it is really difficulty to keep track of any type of metrics with the help of a good and useful analytical tool. Instagram analytics will help you to do exactly that and know about the value your marketing effort is generating with the help of this popular picture and video sharing platform.
You will be able to know:
- The people who are viewing your profile
- Those who are seeing your ads
- The level of performance of your stories and posts and
- The number of organic traffic your efforts is driving to your site.
In short, you will know about the ROI and whether or not it is worth spending time on this platform.
If you do not use Instagram analytics then you are at the risk of losing a major chunk of the could-be traffic. The results may not be as desired as you could be:
- Aimingat the wrong audience
- Posting contents too frequently or not so frequently
- Driving inappropriate visitors to your site
- Driving calls from the ad that you only used once
- Ignoring shares and mentions that could have led to future partnerships
- Posting your content at non-optimal hours of the day or even on inappropriate days of the week.
All these means that you are certainly missing out on the great opportunities for building a better brand awareness, follower engagement and business prospects in your stories and comments.
However, this is not the complete list of the things that you could have done better or are missing out. It is therefore required for you to focus and use the different metrics Instagram Analytics provide more regularly. The report and information gathered will help you to improve the way you use the platform and make it more effective and valuable for your business.
Without using it, Instagram will not be your effective component of your overall online marketing strategy.
Different types of Analytics provided
You will be able to gai a diverse range of analytics when you use this tool that will help you to go ahead with your Instagram marketing campaign.
Instagram profile analytics: First things first, your profile analytics are available when you access “My Profile” page of your posts. You will be able to get data for a week and that will include:
- Profile visits
- Website clicks
- Call or email clicks and
Instagram audience analytics: This will not only let you know who your target audience is but will also break them up according to the ideal demographic of the followers that you are pursuing. This will help you to align with those people only who are seeing and interacting with your Instagram posts. The things that you can come to know and the factors that you need to pay special attention to include:
- Top locations
- Age range of the followers
- Follower hours and
- Follower days.
Individual post analytics: This will help you to see how a specific content or post is resonating with your audience. This will help you to find out whether or not your content is working well or needs a change. The statistics available include:
- Saves and
Instagram stories analytics: Last but not least, you will also get metrics to know how your stories are faring on the platform. If it is not doing well then you are really missing out on something big and very valuable for your business. In order to make the best of the opportunity that this platform provides to present your brand in front of more followers and to increase exposure of your current audience you should track things like:
- Replies and
With all these metrics you will surely find the best way to make your Instagram marketing campaign a success.
The data to track
The Instagram analytics will provide you with a lot of information but there are a few specific ones that you should typically focus on. Choose only those that align with your specific business goals. These goals include:
- Building brand awareness, especially if you are entering into a new segment of the market or a ‘new kid on the block’ and for that you will need to consider follower count, impressions and reach
- Generating leads and sales will need metrics like website clicks, call and email clicks and follower hours and days and
- Metrics for building a community includes comments, story replies and engagement.
Short enough for you? Now, go and get engaged with Instagram Analytics.
Margaret Whitney is a content marketing specialist and knows which type of contents will not need to buy real Instagram likes. Loving and knowing all about digital marketing, her blogs can be truly intuitive to you for your marketing efforts.