Best Free Online Courses for Digital Marketing Beginners

With internet usage constantly growing, more business owners are keen to develop an online presence. Creating a growing demand for digital marketers. People who know how to set up social media business accounts. Run email marketing campaigns and develop content marketing strategies for maximum impact on the bottom line.  

If the last two sentences are things that interest you, check out some of the best free online courses to get you started in the digital marketing industry. 

Social Media Marketing 

Acadium’s Social Media Marketing Course  

Acadium’s Social Media Marketing Course

A big part of digital marketing involves being active on social media and engaging with followers. Most social media marketing courses cover the basics of using Facebook, Twitter, and Instagram. Failing to provide the hands-on experience necessary to succeed on the platforms. 

Acadium takes a different approach. After going over the basics, learners are matched with vetted business owners in remote digital internships. Giving you the chance to build your portfolio. What’s more? At the end of the course, you’ll receive a certificate of completion. 

The course covers: 

  • Twitter Marketing 
  • Instagram Marketing 
  • Facebook Marketing 
  • Yelp Marketing 

Social Creators’ Video Storytelling Course 

Social Creators’ Video Storytelling Course

People love watching videos on social media. In fact, six out of ten people would rather watch online videos than television. Knowing how to use videos to entertain, inspire, or educate audiences gives you an edge in the cut-throat world of digital marketing. 

Social Creators’ have a free five-day training program which gives you the confidence to create unscripted high-quality videos on an iPhone or Android smartphone. You’ll learn how to make videos that not only entertain and educate but also end with a non-salesy call-to-action.  

The course covers: 

  • Video storytelling apps to get you started. 
  • The basic structure of videos. 
  • How to improve sound, fix lighting, and stabilisation. 
  • Editing high-quality videos on your phone. 

Email Marketing 

Shopify’s Email Marketing Course  

Shopify’s Email Marketing Course

For over forty years now email has been used as a form of communication. Sure the medium has evolved over the years, but the basics remain the same. Recipients typically reply, forward, click on embedded links, sign up, buy, unsubscribe, or delete mail. Making email a powerful tool for driving people to your website. 

The email marketing course from Shopify Compass gives you the skills to build an engaged email list and automate campaigns. Learn how to give your business a direct channel to reach customers and build a relationship with them. You may not get customers to buy from you the first time. But with this cost-effective method of communication, you have multiple opportunities to try again. 

This course covers: 

  • How to choose an email service provider. 
  • High-impact pop-up strategies. 
  • Optimizing the recipient’s email. 
  • Understanding tactics that don’t scale. 
  • Evaluating your email marketing strategy. 

Klaviyo’s Email Marketing Course  

Klaviyo’s Email Marketing Course

Digital marketers interested in email marketing for e-commerce owners should consider taking Klaviyo’s on-demand training. The software is built specifically for marketing a variety of products over a customer’s subscription lifespan. Making it suitable for online stores selling on Shopify, Magento, and WooCommerce. 

The training focuses on how to create email marketing campaigns on Klaviyo. You’ll learn email segmentation to help you personalize the recipients marketing experience. Create different groups based on consumer shopping behaviour, preferences, and even future purchasing predictions. Its intuitive user interface makes it easy to build emails and get readers excited. 

This course covers: 

  • Creating lists, segments, and profiles. 
  • Designing sign up and subscription forms, as well as email templates. 
  • Integrating Klaviyo with other platforms. 
  • Customizing Klaviyo’s analytics tab 
  • Setting up flows and effective email campaigns. 

Content Marketing 

Google Digital Garage 

Google Digital Garage

Google offers a range of content marketing skills to help you grow your business, start a career, or learn a new skill. As part of the “Growth with Google” platform, the free online courses are designed to help learners thrive. With flexible and self-paced mini-courses; perfect for busy entrepreneurs who are strapped for time. 

Google’s digital garage gives you the freedom to take the courses you want first and do the rest later. You have twenty-eight digital marketing courses from which to choose from. Learn how to write for online audiences, choose the write format, and track your success in this content marketing course

 Google’s digital garage covers: 

  • Fundamentals of digital marketing. 
  • Promoting a business with content. 
  • Content, advertising, and social integrated marketing communications. 
  • Writing a business plan

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